It is true that the pandemic has forced several business sectors all over the world to cut down their advertising budgets as they were hugely impacted by the lockdown. However, such a brief interruption can only be seen as a harbinger for the limitless potential of advertising. Though the restrictions have been lifted little by little, people are now acutely aware of the possibility of Digital Marketing being one of those booming industries in the post-Covidien times.
Conventional advertising will slowly give way to digital advertising. Nevertheless, our future revolves around technology and as we head to a ‘new normal’, every need is being met online. Recent studies reveal that there is a decline in the readership of print which has been outpaced by the digital media. New lessons have been taught to us by several business tycoons. Many brands have utilized the lockdown period judiciously so as to reenergize and reorient their brand strategies.
During the lockdown, people spent more time online and there has been a significant shift in the perspective of the consumers. They have conveniently opted for digital content which has, in turn, resulted in an online shopping boom. This change in their consumption habits along with the availability of phones and the internet at affordable prices have made digital media to be the fastest-growing advertising media in the world. This has enabled the brands and marketers to target their customers accurately and adequately using personalized content.
Most importantly, social media have made great strides in becoming the strongest digital ad platform. Recurrent engagement with the brand names through the respective social media pages has helped several business lines to increase brand awareness and to build trust. Every offline task has found its online counterpart, for instance, online shopping, online tuitions, etc. People have got so habituated to these online affairs that they hesitate to go back to their old routines. It seems that a time when digital ways would be the only way is not so far from now. Therefore, businesses should invest their time and energy in gathering more insights into their target audience so as to improve the digital experience of the customers thereby contributing towards their business growth. More questions to be asked and more answers to be found out! Where there is a will, there is definitely away!