Top 3 Brand-Building Strategies to Help Your Business Grow on Pinterest
If you have a business, marketing is essential. And in today’s world of social media and sharing content online, Pinterest is one of the best ways to market your products or services.
In the digital marketing world, it’s all about visuals. You can have a great website and write some really compelling blog posts, but if you’re not generating traffic from Pinterest or Instagram then your business is going to take a hit.
As Pinterest has grown in popularity, it’s attracted a much wider audience. In the past few years alone, Generation Z and Millennial users have flocked to this platform that was once used primarily by middle-aged women looking for recipes or workout routines.
Since its inception 15 years ago, one of the biggest misconceptions about social media site “Pinterest” is that only older generations use it – but thanks to some recent changes on their end (such as integrating videos), now more than half of all US internet users are turning up at Pinterest.com!
The power of words is dwindling. A new generation has grown up with the internet, and they can see an image on their phone faster than turning a page in a magazine or scrolling through the Facebook feed. With this growing popularity comes opportunities for businesses that want to showcase themselves visually: Pinterest! In just one year alone, it grew from 250 million monthly users to 459 million – making it “nearly as big” as Twitter‘s user base according to AdWeek. This means marketers have more platforms available when trying to reach audiences; what better way than by using visual content?
The art of visually displaying your work is a beautiful way to promote oneself. We have put together three tips on how you can use Pinterest in order to make the most out of what it has for business and brand promotion! Here are our top 3:
1. Pin High-Quality Images
Pinterest is one of the visually-centric social media apps that exist today. It may not be a secret to you, but Pinterest’s marketing key lies in its ability to capture users’ attention through their eyes.
Pinning is a great way to get your creative juices flowing and share them with the world. To create an engaging Pin, you should make sure that it’s visually appealing and stands out on someone’s Pinterest feed by making it “jump off of the page.” The size and shape are also very important when creating Pins–you want people scrolling through their feed stop in their tracks for just one second!
You might think that it is not important to put in the extra effort when creating your photos, but if you want people to take notice of what you have done and who is behind this project then these small details matter a lot. You may see other businesses posting low-quality images on Pinterest which can make yours look worse by comparison.
By investing time into making sure every photo posted on Pinterest looks great even for just 20 minutes, we invest hours later down the line because viewers will be more likely to find out about our business or brand due to their positive impression from viewing high-quality content as opposed to those with an inferior appearance.
Pinning the best quality content can help you grow your business and impress potential customers.
2. Pin Consistently
As with most social media platforms, the frequency of posts is key when it comes to Pinterest. Consistent and frequent posting will also keep your followers more engaged because there are always new pins in their feed.
Pinterest recommends you Pin something once per day during peak hours such as evenings or weekends for maximum effectiveness.
Posting consistently will help keep your brand in the spotlight and draw attention from all audiences. This article goes over how to get started with a strategy that is much more effective than posting content at once, which would be boring for followers.
You always want to make sure you post something new every day so people don’t forget about what kind of content they can expect if they follow you on social media! You should also mix it up by making posts shorter or longer depending on if there are any specific things happening this week. Posting one thing per day lets everyone know when their favorite time arrives – like Friday lunchtime (which we hope includes some pizza)!
3. Personalize Your Content
Every business should strive to create personal relationships with its customers. Pinterest is a great platform for businesses who want to humanize and appeal to the universal desire of humans across all cultures: those that love stunning images.
Connect with your followers on Pinterest by showcasing the mission of what you are trying to achieve. This can be done by highlighting memorable moments and sharing content that is candid, authentic, or even funny!
It’s easy to see why visuals are so important in the digital marketing world. We know that there is a ton of competition for your customer’s attention, and you need all the help you can get with SEO, social media marketing, or any other strategy you’re using to generate more sales from your website. The influence and power of Pinterest are on the rise, if you would like help with any aspect of Social Media Marketing including content creation, strategy development, or analytics reporting contact Team Collatree.
